Agents for Veterans

Brand Strategist

Agents for Veterans

Lorraine Santirosa is unbelievably knowledgable about the San Diego Real Estate market and Veterans Affairs home loan benefits.

She came to me because she wanted to take control back on her website, and adjust her online presence as well.

Her website was locked down by a previous designer (by the way — this is way too common, and should not happen in my opinion) and the functionality she required had changed. She also wanted to be seen as a brand, outside of a real estate agency.

This way, she is positioned as an expert in her field, and the brand follows her.

We met and went over her intentions for her business, website and brand. She wanted to showcase her expertise without copying the style of other real estate agents in the area.

We took her existing photos, and integrated them into a new design. We moved her to WordPress and taught her how to update the elements herself. We changed the site copy so it was clear immediately what her expertise is, and how she serves her clients.

Her online presence was streamlined, easy to use, and focused on what her clients were clicking on the most in her former site. We reorganized the menu options to eliminate unnecessary content and confusion. The design was created around her personality, and existing logo. She became the focal point, and she has been growing her clientele ever since.

If you need a trustworthy agent in San Diego, she is the one.

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