Are you working in your strengths or skills?


For the last six years, I’ve been laser focused on the military community. My brain has been flooded with articles, videos and studies on veteran transition, veteran owned businesses and how to support this amazing community.

I’ve loved every minute of it.  So why was I so burned out?

I began taking inventory of my life and the people in it. I asked myself: “Who am I happiest working with? What makes me tick? Why do I even do this entrepreneurship thing?”

I figured out my “Why”, and the rest flooded in.

Some would argue that I should have had that figured out before I launched Stars and Stripes Marketing — well, I didn’t. I started up something that I felt filled a need and offered services I felt were aligned with my skill set. All that is fine but if you are not working in your strengths, and knowing your “why,” it’s very easy to start to feel the burn … burnout and discontentment.

I have always wanted to help veterans build businesses they love, but it became a grind — and I felt like I wasn’t helping anyone because my brand did not resonate with me as a person. I knew I wanted to be an entrepreneur but was I doing work that excited me and who was I serving?  I decided to dive into myself in all areas: mentally, physically, spiritually.

I took a series of strength tests: StrengthsFinder, DiSC, Meyers-Briggs, etc. and realized I needed to shift to working in my STRENGTHS, not necessarily my SKILLS.

I am revamping my diet, wardrobe (fun, fun, fun), and my exercise routine.

Many people have similar skills, but not many are me. Actually, I bring the only “me” to the table that I know, and that is far more powerful than a skill set. Skills can be outsourced, delegated and trained. Your personal strengths cannot.

Fast forward six years — I have learned so much about myself, what makes quality relationships, and what makes me happy.  And this year, it clicked.

I launched Kalen Marie Consulting. And I’m SO STOKED about it.

I am thrilled to be helping women in business – and not only motivating them to continue on, but ensure their brand, services and purpose are all in sync.

Your life is what you make it, who you work with and what makes you tick. Do what you love, and do it well, and the rest will fall into place.

What are your skills, and what are your strengths? Are you living in your full potential? I would love to hear your thoughts.

If you are also ready to live in your strengths and go out on your own, I’d love to chat.

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