I help small businesses attract ideal clients through killer copy and targeted public relations efforts, with a solid marketing strategy to back it up.
I help small business owners, just like you, tell their story and build relationships through well-written copy.
A well-crafted book, email, media pitch, social media posting, press release, etc. — matched with the right photo or video — will naturally attract your ideal clients. I work with individuals and teams to create content that drives engagement, improves brand reputation and celebrates your unique story.
My custom solutions have lead to sponsorship opportunities, media coverage and more…
Because we’ll work closely together, it’s best to know a bit about me before we work together and I can’t wait to learn about you!
I am a wine lover, and foodie, I mean – who isn’t?
For ten years, I served in the Army Reserve with a deployment to Iraq under my belt. I absolutely adore the military community — which also contributes to my love of the WWII-era and the patriotism it inspired across the globe. I celebrate that through my nonprofit, Pinups for Patriots, Inc., and I try to incorporate vintage pieces in my wardrobe on the regular!
Life is too short to worry about making people happy — except my clients — they need to be super, extra, over-the-moon happy with all of the work we do together 😉
I got your six.
My Bio & Experience
Kalen Arreola is an award-winning PR and Personal Branding Expert. When it comes to helping small businesses increase sales, Kalen is the real deal. Kalen has 15+ years of experience as a PR strategist, marketing and communications professional.
While serving 10 years in the Army Reserve, Kalen trained the Army’s top leadership of Colonels to 3-Star generals on the art of conducting a media interview.
As a consultant for V-Wise NATCON, she helped three women hone their pitch, and each took home one of the top four prizes, including the TOP prize for NavyRackPacks.
She has been featured as a spokesperson on NBC, ABC, CBS, and Fox News as well as radio stations and web portals like USAAcommunities.com, PETCO.com and ArmyStrongStories.com.
She was awarded the Bronze Star Medal for meritorious leadership in Operation Iraqi Freedom as a Public Affairs Officer, and lead a team of journalists to earn the Keith L. Ware Journalism Award for the Army’s top Field Newspaper.